Jerry Rocha is the Managing Director of Business Intelligence at Time Warner Cable where he leads advanced audience analytics across television and digital. He is a recognized expert in the area of digital media products to the consumer as well as their multiplatform habits. In his previous role at Nielsen, he developed a detailed knowledge of the media habits of the US Hispanic, multicultural and general consumer markets. These include online and mobile video, mobile applications, and device usage and content consumption.
Having spent many years in the mobile industry–specifically focused on mobile entertainment–has given him insight into how content is distributed and consumed. This allows Mr. Rocha to bring a unique mix of technical expertise, leadership, and operational experience that comes from being on several different sides of the media business and how the next big disrupters will continue to change models in the media space.
Mr. Rocha is a US Navy Submarine Veteran and graduate of North Carolina State University where he earned a B.S. in Environmental Science.